We dream, build, & scale Consumer Packaged Brands.

We aim to become one of the fastest-growing consumer packaged brands incubator in the world.

Join us!

Health.
Personal care.
Wellness.

Spartan Brands is a consumer packaged brands incubator company building health, personal care, and wellness products. We transform vetted opportunities into best selling brands by applying our repeatable brand launch processes that has proven to yield results.

Our first brand generated $35M in revenue since our launch in mid 2020 and are looking to increase our revenue by 150% year over year.

$ 35m
in sales from launch
2.5
Years from launch

Our brands

Personal Care

Bath Bomb

Health
Launching soon

Gut Microbiome Snacks

Wellness
Launching soon

Car Air Freshener

Personal care
Launching soon

Energy Gum

Skin care
Launching soon

Probiotic Skin Care

More coming soon

Rise of eCommerce Giants

In line with global eCommerce market growth, Amazon FBA has become a highly-competitive industry where only the best products and executors can survive.

Founders Story

Spartan Brands is the product of two college friends who found success in eCommerce individually

John Li, CEO

John started his first business, BeLive, a gummy supplement brand, right out of college with $5,000. After four years of solopreneurship, he scaled the company to 8 figures. Then it was successfully acquired by a German private equity firm.

Auden Wu, COO

Auden co-founded Giftacup, a personalized gifting brand, that scaled to multi-7 figures after 3 years. He also founded his own multi-6 figures digital advertising agency.

Our Mission

Spartan Brands is building the future of CPG brands with a holistic e-commerce presence and product development that truly benefits our health.